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	<title>Anthony Mauzy (dot) com &#187; Blog</title>
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	<link>http://anthonymauzy.com</link>
	<description>Los Angeles Interactive Strategy Consultant</description>
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		<title>the Pad is mightier than the sword</title>
		<link>http://anthonymauzy.com/the-pad-is-mightier-than-the-sword/</link>
		<comments>http://anthonymauzy.com/the-pad-is-mightier-than-the-sword/#comments</comments>
		<pubDate>Wed, 13 Apr 2011 21:32:59 +0000</pubDate>
		<dc:creator>amauzy</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://anthonymauzy.com/?p=390</guid>
		<description><![CDATA[Over at the Adobe blog, Martha Stewart&#8217;s Living Magazine is in the spotlight.Although it&#8217;s a little tony for my tastes, it&#8217;s interesting to see how her team is integrating developing content and attracting advertisers for the digital realm. For example, video advertisements can now live within the monthly digital publication. Lately I&#8217;ve been doing some [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://blogs.adobe.com/digitalpublishing/2010/11/martha-stewart.html"><img class="alignnone size-full wp-image-391" title="Screen shot 2011-04-13 at 1.20.46 PM" src="http://anthonymauzy.com/wp-content/uploads/Screen-shot-2011-04-13-at-1.20.46-PM.png" alt="" width="600" height="356" /></a><br />
Over at the Adobe <a href="http://blogs.adobe.com/digitalpublishing/2010/11/martha-stewart.html">blog</a>, Martha Stewart&#8217;s Living Magazine is in the spotlight.Although it&#8217;s a little tony for my tastes, it&#8217;s interesting to see how her team is integrating developing content and attracting advertisers for the digital realm. For example, video advertisements can now live within the monthly digital publication.</p>
<p>Lately I&#8217;ve been doing some UI work for a Swiss German client new iPhone and iPad app, where all of these new principles apply.</p>
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		<title>Full iPhone band</title>
		<link>http://anthonymauzy.com/full-iphone-band/</link>
		<comments>http://anthonymauzy.com/full-iphone-band/#comments</comments>
		<pubDate>Mon, 07 Feb 2011 05:54:48 +0000</pubDate>
		<dc:creator>amauzy</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[MGMT]]></category>
		<category><![CDATA[The Mentalists]]></category>

		<guid isPermaLink="false">http://anthonymauzy.com/?p=358</guid>
		<description><![CDATA[Anyone who knows me well has heard of my affinity for the iPhone and iPad touchscreen. Imagine whole bands using the interface as a onstage tool during live performances. Aside from the drummer being a little off on the beat, this is a wonderful find.]]></description>
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<p>Anyone who knows me well has heard of my affinity for the iPhone and iPad touchscreen. Imagine whole bands using the interface as a onstage tool during live performances.  </p>
<p>Aside from the drummer being a little off on the beat, this is a wonderful find.</p>
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		<title>Recent work featured on IHeartComix</title>
		<link>http://anthonymauzy.com/recent-work-featured-on-iheartcomix/</link>
		<comments>http://anthonymauzy.com/recent-work-featured-on-iheartcomix/#comments</comments>
		<pubDate>Wed, 22 Sep 2010 00:06:05 +0000</pubDate>
		<dc:creator>amauzy</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://anthonymauzy.com/?p=280</guid>
		<description><![CDATA[It&#8217;s always fun to see your handiwork on other websites &#8212; in this case IHeartComix recently sent a newsletter praising my client Rebecca Turbow and her new clothing line. We built her shopping cart last year actually, all in Magento, and for the moment it&#8217;s getting rebooted as we speak. Expect to see her new [...]]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s always fun to see your handiwork on other websites &#8212; in this case <a href="http://www.iheartcomix.com/" target="_blank">IHeartComix</a> recently sent a newsletter praising my client <a href="http://rebeccaturbow.com" target="_blank">Rebecca Turbow</a> and her new clothing line. We built her shopping cart last year actually, all in Magento, and for the moment it&#8217;s getting rebooted as we speak. Expect to see her new website for Safe Clothes this quarter.</p>
<p><img class="alignnone size-full wp-image-279" title="picture-1" src="http://anthonymauzy.com/wp-content/uploads/picture-1.png" alt="picture-1" width="600" height="542" /></p>
<p><img class="alignnone size-full wp-image-281" title="picture-3" src="http://anthonymauzy.com/wp-content/uploads/picture-3.png" alt="picture-3" width="600" /></p>
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		<title>Kilogram: a new free font</title>
		<link>http://anthonymauzy.com/kilogram-a-new-free-font/</link>
		<comments>http://anthonymauzy.com/kilogram-a-new-free-font/#comments</comments>
		<pubDate>Mon, 05 Jul 2010 17:02:14 +0000</pubDate>
		<dc:creator>amauzy</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Free Fonts]]></category>

		<guid isPermaLink="false">http://anthonymauzy.com/?p=297</guid>
		<description><![CDATA[A good designer needs a wide array of tools under his or her disposal. Quality fonts are no exception. Here&#8217;s a great new free font by Kallegraphics. You can download it here.]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-298" title="kg" src="http://anthonymauzy.com/wp-content/uploads/kg.jpg" alt="" width="480" height="266" /><br />
A good designer needs a wide array of tools under his or her disposal. Quality fonts are no exception. Here&#8217;s a great new free font by <a href="http://www.behance.net/Gallery/Kilogram/414472" target="_blank">Kallegraphics</a>. You can download it <a href="http://www.behance.net/Gallery/Kilogram/414472">here</a>.</p>
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		<title>Printing Press</title>
		<link>http://anthonymauzy.com/printing-press/</link>
		<comments>http://anthonymauzy.com/printing-press/#comments</comments>
		<pubDate>Wed, 13 Jan 2010 02:14:12 +0000</pubDate>
		<dc:creator>amauzy</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://anthonymauzy.com/?p=290</guid>
		<description><![CDATA[In a ongoing attempt to get up to speed with new techniques in shooting HD video, this year I plan on posting more of the best of the best short films for your enjoyment. Here&#8217;s one of the best videos I&#8217;ve seen in awhile from Quarter Productions in Somerville, MA.]]></description>
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<p>In a ongoing attempt to get up to speed with new techniques in shooting HD video, this year I plan on posting more of the best of the best short films for your enjoyment. Here&#8217;s one of the best videos I&#8217;ve seen in awhile from Quarter Productions in Somerville, MA.</p>
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		<title>The Lovely Magazine</title>
		<link>http://anthonymauzy.com/the-lovely-magazine/</link>
		<comments>http://anthonymauzy.com/the-lovely-magazine/#comments</comments>
		<pubDate>Mon, 21 Dec 2009 09:19:08 +0000</pubDate>
		<dc:creator>amauzy</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Bonnier R&D]]></category>
		<category><![CDATA[magazines]]></category>
		<category><![CDATA[Monocle]]></category>

		<guid isPermaLink="false">http://anthonymauzy.com/?p=285</guid>
		<description><![CDATA[During the winter break I&#8217;ve been trying to get caught up with my non-blog reading. You know, the written word with a finite beginning and ending point, rather than my favorite endless RSS feeds of content and commentary typical for the web based reading experience. If you&#8217;re traveling long distances via airport I cannot recommend [...]]]></description>
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<p>During the winter break I&#8217;ve been trying to get caught up with my non-blog reading. You know, the written word with a finite beginning and ending point, rather than my favorite endless RSS feeds of content and commentary typical for the web based reading experience.</p>
<p>If you&#8217;re traveling long distances via airport I cannot recommend <a href="http://www.monocle.com/" target="_blank">MONOCLE</a> enough. You can find it at Barnes and Noble or any legitimate newsstand. It&#8217;s dense, easy to carry like a Moleskine notebook, and pretty much an editorial cross between The Economist and Details magazine. Expect lots of detailed info on country specific culture, art, politics, and what to do with the passport in your pocket. For a budding world traveler it&#8217;s just the right nudge to get you looking at Priceline for a deal at least 9 timezones away.</p>
<p><img class="alignnone" src="http://farm3.static.flickr.com/2573/4116086612_39d357af15.jpg" alt="" width="500" height="333" /></p>
<p>All this brings me to consider the future of my lovely news magazine. With declining readership and the eventual rotation to web only format, what tools and user experience models will begin to dominate the sphere?  I&#8217;m betting it will most likely look alot like this conceptual video from Bonnier R&amp;D above.</p>
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		<title>The Fantastic Mr. Anderson</title>
		<link>http://anthonymauzy.com/the-fantastic-mr-anderson/</link>
		<comments>http://anthonymauzy.com/the-fantastic-mr-anderson/#comments</comments>
		<pubDate>Tue, 10 Nov 2009 04:16:28 +0000</pubDate>
		<dc:creator>amauzy</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://anthonymauzy.com/?p=283</guid>
		<description><![CDATA[While waiting for the holiday season to hit its stride, it&#8217;s fair to say most cinephiles wait with baited breath for their favorite filmmakers to release their latest masterpieces. It&#8217;s soon going to be the start to the awards season, and screenings will be taking place in just a few days. One of the films [...]]]></description>
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<p>While waiting for the holiday season to hit its stride, it&#8217;s fair to say most cinephiles wait with baited breath for their favorite filmmakers to release their latest masterpieces. It&#8217;s soon going to be the start to the awards season, and screenings will be taking place in just a few days.</p>
<p>One of the films I&#8217;ve personally been waiting for is the Fantastic Mr Fox from Wes Anderson. Here&#8217;s a great rundown on Anderson&#8217;s visual motifs&#8230;</p>
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		<title>Meet and greet</title>
		<link>http://anthonymauzy.com/meet-and-greet/</link>
		<comments>http://anthonymauzy.com/meet-and-greet/#comments</comments>
		<pubDate>Tue, 18 Aug 2009 15:10:16 +0000</pubDate>
		<dc:creator>amauzy</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://anthonymauzy.com/?p=274</guid>
		<description><![CDATA[It&#8217;s always flattering to find an article with your name and face in it, and this is no exception. This year I agreed to help out the Greater Los Angeles African American Chamber of Commerce as an ambassador, and so far it&#8217;s been very rewarding. Aside from my geeky picture this is a great and [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_275" class="wp-caption alignnone" style="width: 456px"><img class="size-full wp-image-275" title="picture-51" src="http://anthonymauzy.com/wp-content/uploads/picture-51.png" alt="picture-51" width="446" height="389" /><p class="wp-caption-text">Note the nerdy and overly friendly photo. Now hire me today <img src='http://anthonymauzy.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p></div>
<p>It&#8217;s always flattering to find an article with your name and face in it, and this is no exception. This year I agreed to help out the <a href="http://www.glaaacc.org/" target="_blank">Greater Los Angeles African American Chamber of Commerce</a> as an ambassador, and so far it&#8217;s been very rewarding. Aside from my geeky picture this is a great and appreciated write up on me and my business.</p>
<p><img class="alignnone size-full wp-image-276" title="picture-6" src="http://anthonymauzy.com/wp-content/uploads/picture-6.png" alt="picture-6" width="600" /></p>
<p>Download this summer&#8217;s newsletter <a href="http://www.glaaacc.org/documents/GLAAACCSummer09NewsletterWeb.pdf" target="_self">here</a> (pdf).</p>
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		<title>Little more than an expensive iPhone, right?</title>
		<link>http://anthonymauzy.com/little-more-than-an-expensive-iphone-right/</link>
		<comments>http://anthonymauzy.com/little-more-than-an-expensive-iphone-right/#comments</comments>
		<pubDate>Tue, 30 Jun 2009 00:14:59 +0000</pubDate>
		<dc:creator>amauzy</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Interface Design]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[UI/UX Sample]]></category>

		<guid isPermaLink="false">http://anthonymauzy.com/?p=254</guid>
		<description><![CDATA[Last Wednesday the LA Usability Experience Association hosted a quick informational field trip to the Microsoft Labs in Irvine. We got to see several demos on some of the products that MS is prepping to challenge Macromedia for interactive market share, including their new Surface table. The demo illustrates some of the interesting components to [...]]]></description>
			<content:encoded><![CDATA[<p><object width="400" height="300" data="http://vimeo.com/moogaloop.swf?clip_id=5383739&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" type="application/x-shockwave-flash"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=5383739&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" /></object></p>
<p>Last Wednesday the <a href="http://www.meetup.com/LA-Usability-Professionals-Association-Chapter/" target="_blank">LA Usability Experience Association</a> hosted a quick informational field trip to the Microsoft Labs in Irvine. We got to see several demos on some of the products that MS is prepping to challenge Macromedia for interactive market share, including their new Surface table. The demo illustrates some of the interesting components to this new technology, and what in my opinion might be a deal breaker for consumers, and corporate customers alike.</p>
<p>Imagine being tasked with the responsibility to develop a &#8220;Minority Report&#8221; style interface table, and boring down on the specifics of what operating system will be used, including surface area specs and physical limitations with existing technology. Compound this with the need to create specifications for developers to use while crafting unique user experiences, without considering the multitude of environments that this tool could be used in.. either as a kiosk, or in the booth of a restaurant, placed flat horizontally, or canted at an angle.</p>
<p>The end result unfortunately doesn&#8217;t hold up compared to the iPhone for several reasons. First, the table costs a staggering $15K. (Consider that this means no developer can begin writing programs for the table with out making the initial investment, and you can see why it&#8217;s going to be difficult for Microsoft to succeed.) Moreover this it&#8217;s flat and very heavy, with clear response problems and no pressure sensitivity. It operates using 4 infrared cameras hidden below &#8212; resulting in a rather sluggish user experience, and compared to the iPhone this almost seems like a table from the past rather than from the future. (This tool should also clearly identify the difference between a thumb and a palm with ease, but in my tests it seemed to fail)</p>
<p>Still, I&#8217;m curious to see what this tool will evolve into over time.  Some of the early programs are really interesting and useful, but the barrier to entry is definitely the price tag.</p>
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		<title>Spotless Rewind</title>
		<link>http://anthonymauzy.com/spotless-rewind/</link>
		<comments>http://anthonymauzy.com/spotless-rewind/#comments</comments>
		<pubDate>Sun, 14 Jun 2009 20:34:27 +0000</pubDate>
		<dc:creator>amauzy</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://anthonymauzy.com/?p=235</guid>
		<description><![CDATA[The blogger Kevin Lee and critic Matt Zoller Seitz just posted a video essay on one of my favorite films, The Eternal Sunshine of the Spotless Mind (2004). Moreso than any other film that year, I remember being obsessed by how new and unusual it seemed to me that a story could dance around a [...]]]></description>
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<p>The blogger Kevin Lee and critic Matt Zoller Seitz just posted a video essay on one of my favorite films, The Eternal Sunshine of the Spotless Mind (2004). Moreso than any other film that year, I remember being obsessed by how new and unusual it seemed to me that a story could dance around a single lead and then introduce new characters who are sometimes themselves, and sometimes simply figures that represent the lead&#8217;s emotional needs at the time.</p>
<p>What could have been a exercise in navel gazing (Think Synecdoche, New York), evolved into just the perfect mix of subjective narrative with the lead&#8217;s interaction in the real world left unbroken. Leading up to the well timed climax, the events in Joel&#8217;s head are just as important as his recovery from brain mapping within the story&#8217;s real life context. If you haven&#8217;t seen it, I can&#8217;t reccomend it more.</p>
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