With 18+ years in UX design and digital marketing, I’ve transitioned from leading UX teams at major banks and designing apps with 100K+ users to now driving strategic growth and operations at Caza Government Solutions, while also running my own product design studio.
Managed digital marketing campaigns for medical equipment sales teams. Designed and optimized eCommerce platform Gatewayclinical.com, improving SEO and running weekly email campaigns. Partnered with solar installation companies in 5 states to provide digital marketing and appointment setting, increasing sales opportunities.
Led UI/UX design team on internal applications using Agile methodology. Planned feature details, set product roadmaps, and made development prioritization decisions. Managed and trained team of new H1-B Visa holders, enhancing team capabilities and efficiency.
Spearheaded UX design for MINDBODY Express mobile apps, serving over 110,000 active users across iOS and Android platforms. Delivered comprehensive wireframes, user flows, and quarterly user feedback models to drive continuous improvement. Co-hosted client-facing meetings for daily scrums, design reviews, and feature roadmap planning, ensuring alignment between client needs and product development.
Led the gathering of functional stakeholder requirements for 'Catalyst', a groundbreaking social learning web product. Designed an innovative UI/UX incorporating gamification, collaboration, and social networking within a multi-platform online learning environment. Utilized Scrum/Agile methodologies, contributing to a Sharepoint intranet for burndown charts, daily design deficits, use cases, and product backlog. Wrote and directed a commercial for the Fall 2012 - Spring 2013 product marketing campaign, showcasing both creative and strategic skills.
The seminar-style classes, limited to 18 students, allowed for in-depth discussions and personalized attention, enabling me to explore research interests unique to my professional goals. This advanced degree truly improved how I understand, create, and handle communication strategies in my work
Through access to world-class equipment and industry internships, I gained practical experience with the latest technology in media production. This program not only honed my creative voice but also developed my critical thinking skills in analyzing media across various platforms.
Led UX/UI design for 'Catalyst', a multi-platform social learning product, incorporating gamification and collaborative features. Utilized Agile methodologies and directed an animated commercial to promote this innovative corporate education solution.
Senior UX Designer at Hathway Agency Inc. (now Bounteous), I helped develop the MINDBODY Express mobile app for iOS and Android platforms. Working closely with the client and our development team, the app launch was successful, contributing to MINDBODY's growth and subsequent funding rounds.
Created and executive produced an original digital comedy series set inside an indie game studio. This multifaceted project combines my expertise in UX/UI design, digital marketing, and television production, featuring a diverse cast and targeting millennial audiences.
New Berlin is my ongoing creative project focused on developing immersive video art experiences for diverse spaces such as art museums, galleries, and malls. This venture showcases my ability to blend technology, nostalgia, and interactive design to create engaging public installations.
In 2020, I made a pivotal decision to dedicate a year to service, volunteering with Fa-MLI Inc. in South Los Angeles. This experience opened my eyes to the power of community engagement and the profound impact we can have when we commit to serving others. What began as a one-year commitment has now evolved into a four-year journey of continuous service and growth.
From immersive video art to UX design and nonprofit initiatives in Los Angeles, I’m here to create meaningful experiences. Have a project in mind? Let’s collaborate to bring your vision to life!